Business Studies News


A Guest Lecture on Retail Management Growth Strategy

Business Studies Department organized a guest lecture on the topic of ‘Retail Management Growth Strategy’ for its Marketing specialization students on Monday 11th February 2019. This lecture was arranged by OJT and Industrial Link Committee of the Business Studies Department as a part of series of guest lectures to develop the students’ awareness. The guest lecture was attended by Dr. Nasser Salim Al-Kalbani, Head- Business Studies, Dr. Amit Sharma, Coordinator- OJT & Industrial Link Committee, Ms. Buthaina and Mr. Faisal Qadari from marketing section, Ms. Madiha, Dept. Coordinator, Mr. Noor, QA department and marketing students from various levels of marketing specialization.

On this occasion, our guest speaker was Mr. P. S. Kumar, CEO- Omani Vegetable Oils & Derivatives Co. (LLC.) (OVOD). Dr. Amit Sharma introduced the speaker to the audience. Mr. P. S. Kumar is a post graduate from Georgia Tech, USA and he completed his management fellowship from the prestigious Cranfield University, UK. Mr. Kumar has more than 25 years of professional experience in FMCGs products marketing. Before joining OVOD Company in Oman, he worked with reputed companies like Coca-Cola and some other companies in India, Saudi Arabia, Africa and UK.

Mr. P. S. Kumar started his lecture by introducing some of the basic concepts of retailing. He explained the relationship between 4Ps and 4Cs principles of retailing to the students. Mr. Kumar then shared some important data on the market structure in Oman. Data shared was very interesting as it explained not only the latest Oman demographics but also the population density comparisons with some neighboring countries. He relates this data with the different kind of opportunities in retail business.

The speaker was able to generate a lot of interest among the audience when he presented the strengths and weaknesses of retail sector in Oman. After explaining the various growth theories, he illustrated the factors which influence the store selection for any company. Mr. Kumar concluded his lecture with some important retail marketing and strategic implications. The lecture was received with equal admiration by the students and faculty members.

The concluding remarks were given by Dr. Nasser Salim Al-Kalbani, Head- Business Studies Department. He appreciated and thanked Mr. Kumar for sparing his valuable time for delivering such an insightful lecture for the students. He also showed his willingness to welcome Mr. Kumar in future to conduct some more fruitful lectures for the students. At the end, Dr. Nasser presented a memento and certificate of appreciation to the guest speaker on behalf of the department.

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