• Business Studies Department

Marketing Specialization

Marketing is an interesting program for those who possess good communication skills and special interest for sales related activities. This program will familiarize the graduate with an underlying knowledge of marketing research, consumer behavior, retailing management, advertising and promotion, distribution channels management and other important subjects related to modern marketing and retailing applications in order to perform effectively in highly competitive and dynamic retailing and professional selling environments.

Those who graduate from Marketing will have a bright future in the fields of Manufacturing, Marketing or Selling, Banks, Insurance, Finance, Research, etc. All business organizations have their Marketing or Sales Department which provides good job opportunities for such graduates. Likewise, having earned the entrepreneurial skill and given the sufficient capital, they are capable to start their own retail/wholesale business.

Career Opportunities for Marketing Graduates:

  • Market Analyst
  • Marketing Assistant
  • Marketing Communications Coordinator
  • Marketing Consultant, Officer, Representative
  • Marketing Coordinator
  • Marketing Manager, Executive, Director
  • Marketing Strategist, Planner
  • Account Associate (entry level position)
  • Account Executive
  • Account Supervisor, Account Manager
  • Sales Executive
  • Market Researcher
  • And many others…