Marketing Specialization

Business Studies Department

Marketing Specialization

Marketing is an interesting program for those who possess good communication skills and special interest for sales related activities. This program will familiarize the graduate with an underlying knowledge of marketing research, consumer behavior, retailing management, advertising and promotion, distribution channels management and other important subjects related to modern marketing and retailing applications in order to perform effectively in highly competitive and dynamic retailing and professional selling environments.

Those who graduate from Marketing will have a bright future in the fields of Manufacturing, Marketing or Selling, Banks, Insurance, Finance, Research, etc. All business organizations have their Marketing or Sales Department which provides good job opportunities for such graduates. Likewise, having earned the entrepreneurial skill and given the sufficient capital, they are capable to start their own retail/wholesale business.

Diploma

Goal:

The goal of the program is to provide the graduates with knowledge, skills and confidence that he\she requires in order to perform effectively in high competitive marketing and professional selling environments.

Objectives:

This program will familiarize the graduates with the different concepts and skills in both areas of marketing and professional selling, as well as enriching the graduate with the knowledge of the challenges of applying these concepts in a dynamic marketing and professional selling environments.

Learning Outcomes:

Graduates will have the ability to:

Define and explain the language of marketing and selling
Illustrate how marketing and selling fundamentals are applied in realistic business world.
Analyze the changes and challenges in the marketing and selling environments.
Apply marketing techniques for effective communication, persuasion and listening presentation graphics and multimedia software.
Communicate effectively in English both orally and in writing in professional settings.
Work individually and in a team environment in an effective way.
Recognize professional and ethical responsibilities.
Analyze marketing and selling issues logically and creatively.
Work in multi-disciplinary projects.
Make effective use of available information technologies and information sources.

Advance Diploma

Goal:

The program endeavors to prepare high potential graduate of diverse background for successful career in marketing. It is intended to cover a range of subjects to provide a depth of knowledge which outline the purpose and functions of marketing within an organization.

Objectives:

This program will familiarize the graduate with an underlying knowledge of marketing research, consumer behavior, retailing management, advertising & promotion, distribution channels management and other important subjects related to modern marketing & retailing applications.

Learning Outcomes:

Graduate will have the ability to:

Produce effective marketing reports and basics of layout and design.
Define the role of research in marketing decision process.
Define the fundamental methods of data collection, measurements, analyses and evaluation.
Define and explain the language of marketing and retailing
Analyze the changes and challenges in marketing environment and the company wide implication.
Make decisions and plan from marketer's point of view.
Analyze the impact of marketing actions from consumers' point of view
Differentiate between marketing plan & strategy within different types of organizations.
Analyze the role and methods of marketing promotion.
Develop retail plan for a retail business.
Apply marketing techniques for effective communication, persuasion and listening presentation graphics and multimedia software.
Communicate effectively in English both orally and in writing in professional setting.
Work individually and in a team environment in an effective way.
Recognize professional and ethical responsibilities.
Analyze marketing and selling issues logically and creatively.
Work in multi-disciplinary projects.
Make effective use of available information technologies and information sources.

Bachelor

Goal:

The goal of the program is to provide the graduates with inputs from many developments and disciplines within the marketing context. These disciplines and philosophies have been combined together to provide the graduate with deep and coherent program that contains enough flexibly to allow the graduate to be professional in any certain area of marketing.

Objectives:

This program will enable the graduates to develop his/her critical, analytical, practical and intellectual capabilities in the field of marketing and also it will develop his/her communication skills necessary for a marketing career.

Learning Outcomes:

Graduates will have the ability to:

Define marketing concepts, methods, practices and the importance of marketing in modern enterprises.
Analyze the perceptions, preferences and behaviors exhibited by customer and consumers.
Translate the understanding of marketing concepts into a complete offering (product, service, features, price, advertising & promotion, and distribution system) consistent with customer needs, the firm's capabilities, and the competitive environment.
Formulate, manage and evaluate the communication channels to achieve marketing objectives.
Recognize marketing planning and decision-making process examined from firm and consumer points of view.
Analyze domestic and global markets from marketers' point of view.
Design, manage and integrate firm’s promotional strategy.
Define the activities and problems related to sales management.
Define tactical and strategic aspects of professional selling process.
Define marketing theories as well as practice in applying theories to actual cases.
Analyze how different levels of marketing fit together.
Recognize different marketing communication means by which organizations communicate with the public and target audiences at product and corporate levels.
Define the set of tools and methodologies for product design and development.
Recognize how specific changes in the macro-environment impact on business marketing strategies.
Analyze marketing problems and decision-making.
Frame marketing problems and be able to offer alternative prescriptions.
Apply marketing techniques for effective communication, persuasion and listening presentation graphics and multimedia software.
Communicate effectively in English both orally and in writing in professional setting.
Work individually and in a team environment in an effective way.
Recognize professional and ethical responsibilities.
Analyze marketing and selling issues logically and creatively.

Career Opportunities for Marketing Graduates:

Market Analyst
Marketing Assistant
Marketing Communications Coordinator
Marketing Consultant, Officer, Representative
Marketing Coordinator
Marketing Manager, Executive, Director
Marketing Strategist, Planner
Account Associate (entry level position)
Account Executive
Account Supervisor, Account Manager
Sales Executive
Market Researcher
And many others…

Address: Thumrait Rd. Salalah, Dhofar, Sultanate of Oman,
P.O. Box 608, Postal Code. 211 Phone: +968 232 23402
Fax: +968 232 23400

Marketing Specialization

Diploma

Career Opportunities for Marketing Graduates:

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