Webinar on “Differentiation Strategy in Academic Institutions” organized by The Research and Consultancy Committee, University of Technology and Applied Sciences, with the able support of Business Studies Department, UTAS-Salalah.

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The webinar was arranged on November 15th 2022, at 12.00Noon on ‘Microsoft Teams’. The resource person for the webinar was Mr. Kevin W. Holt, Founder and CEO of Co. Innovation Consulting

The inauguration session for the webinar was addressed by Dr. Yasir Al-Yafaei, chairperson of the Research and Consultancy Committee,

Subsequently, the resource person started the session with enthusiastic insights focusing on the nuances of implementing the ‘New Differentiation Strategy in the organization’. The speaker discussed, ‘how collaboration drives innovation and how innovation drives the competition’. He elucidated that, the organization should use collaborative partnership models, where ideas, risks and outcomes are shared to drive innovation and differentiation. This learning was well received by the attendees of the webinar.

The resource person asserted that in open and competitive markets, firms are driven to adopt more efficient production processes, and are eager to offer new and improved products and services to customers to withstand the competition. He also explained on five-step process for creating a differentiation strategy that is exclusively applicable to the academic institutions.

Also, the resource person has emphasized on the important factors related to competition and organizations’ performance that are necessarily to be considered while planning for a new differentiation strategy.

The webinar turned livelier during the ‘Question-Answer Session’. The attendees were active to clear their ambiguities by posing questions to the resource person.

The webinar was ended by a Vote of Thanks given by Dr. Yasir Al-Yafaei.


Additional Info

  • Academic Year: AY 2022-2023
  • Semester: 1st Semester
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