On May 29, 2023, in a joint effort, the Industrial and Community Engagement Committee (ICEC) and the College of Economics and Business Administration (CEBA) at the University of Technology and Applied Sciences in Salalah organized a practical workshop at the brain storming room.

The workshop was aimed in pursuit of an active and enlightening role that academic institutions play in elevating the performance of employees in both the public and private sectors on effective communication.

The workshop, led by Mr. Salim bin Mohammad Al-Jahfali, served staff members from the General Directorate of Housing, the Civil Aviation Authority, and our own University of Technology and Applied Sciences. This endeavor exemplifies our steadfast commitment to fostering the essential competencies needed for the 21st-century workplace, within the swiftly evolving global landscape.