On February 9th, 2023, The College of Economics and Business Administration of the University of Technology and Applied Sciences – Salalah recently organized a visit for its university lecturers to attend an exhibit hosted by several companies from numerous industries. The exhibit provided an excellent opportunity for the lecturers to learn about the latest developments and innovations in various fields that can benefit the students. The university lecturers who attended the exhibit were Mr. Ricardo Biason, Dr. Amit Sharma, Mr. Hatem Suwailam, Mrs. M. Saharabanu, Mrs. S. Fazilathunissa, Mrs. S. Wajeeha Syed, Mr. Neil Saletrero, Dr. Navaneetha Krishnan, and Dr. Abdulnazar.N Abdulalnabi.

The exhibit featured companies from different industries, including petrochemicals, pharmaceuticals, food technology, healthcare, and manufacturing, etc. Each company had set up a booth to showcase their products and services. The lecturers were able to interact with representatives from these companies, ask questions, and learn more about the products and services on offer.

One of the key benefits of attending this exhibit was that the CEBA-lecturers were able to gain a deeper understanding of the practical applications of the concepts they teach in the classroom. For instance, the lecturers who teach marketing courses were able to learn about the latest marketing strategies and techniques that companies are using to reach their target audience. They were able to see how different marketing channels, such as social media and direct marketing, can be used to engage customers and increase sales.

Similarly, the lecturers who teach accounting courses were able to see different minimum investment capital and financial products of each company work in the real world. They were also able to learn about new financial technologies that can benefit their students and help them prepare for the job market.

The exhibit also provided an opportunity for the lecturers to network with professionals from different industries. They were able to exchange ideas and discuss potential collaborations that can benefit their students. For instance, a lecturer who teaches entrepreneurship courses could collaborate with a startup company to provide their students with real-world experience and mentorship.

Overall, the visit to the exhibit hosted by several companies in numerous industries was a valuable experience for the lecturers at the College of Economics and Business Administration. It helped them stay up to date with the latest developments and innovations in various fields and provided them with practical insights that they can incorporate into their teaching. The experience will undoubtedly benefit the students by preparing them for the ever-changing job market and ensuring they have the skills and knowledge to succeed in their careers.

Listed below are the companies that are part of the exhibit.

• Philex Pharmaceuticals
• Octal Alpek Polyester Business
• The Dunes Oman
• Ocean Experts’ Fisheries
• Apex Transgulf Manufacturing
• Saga LLC
• Bin Hilabi Trading Co. SFZ LLC
• Associated Industries Limited SFZ
• Oman Milkv Products (Dairy) Company SFZCO LLC
• Indulge in Freshness
• High Degrees Smell Fresh
• Carmeuse Majan
• Synergy Corporation (SFZ) LLC
• Arab Industries International LLC
• Al Jood Food
• Algarmani International Company LLC SFZ
• Global Gypsum Board Co. LLC
• Baaqeel Investment & Trading Co.
• Philex Pharmaceuticals